This case study is an intellectual property of Genesys.
TechStyleOS, a leading online fashion retailer known for its celebrity-endorsed digital brands, faced challenges due to its rigid setup. The system’s instability, lack of integration flexibility for CRM, bots, and social channels, and cumbersome quality assurance processes hindered the company’s ability to offer new services and maintain a high level of customer service. The frequent downtime and limited scope for expansion affected the company’s agility and growth.
After an extensive evaluation of over 20 potential partners, TechStyleOS implemented the Genesys Cloud™ platform, leveraging its open APIs, simple integrations, and the robust foundation of Amazon Web Services (AWS). This transformation enabled real-time visibility into performance KPIs, the flexibility to handle retail peaks, and the capability to seamlessly build and embed custom solutions and AI. The intuitive platform allowed for a rapid global rollout in under 90 days and a smooth transition to remote work during the COVID-19 pandemic.
The adoption of the Genesys Cloud platform resulted in a transformative impact on TechStyleOS’s operations, including: