The AI-Native CRM Buyer’s Guide

How vendors dress up legacy AI as AI-native — and how to tell the real thing from a demo script.

• Why a chat assistant bolted onto a decade-old CRM isn't the same as AI-native architecture.
• How to test a natural-language interface with your own question instead of the rep's rehearsed ten.
• The difference between an "AI Agent" that routes a ticket and one that resolves it start to finish, zero handoff.
• Why predictive, generative, and agentic AI scattered across three tools isn't the same as one unified system.
• How to check if "no-code AI configuration" really means your team can change it — or means a services ticket.
• The red flags to watch for in any demo, and a scorecard to rate what you're seeing on the spot.