Artificial intelligence (AI) achieved a turning point in 2025 and really revolutionized the omnichannel customer experience and service sector. Gans Subramanian, Managing Partner of B-TRNSFRMD, explores in his thought-provoking guest post on Adrian Swinscoe's blog how AI is revolutionizing customer-centricity by delivering personalized interactions, proactive support, and scalable excellence. He shows how AI-driven systems predict customer needs, augment human interactions, and deliver high-quality service in different industries. This transformation reflects AI's positioning as a catalyst for an international business revolution driven by consumer-centric needs prioritization.

Read more here.