Announcing our Partnership with Freshworks


December 1, 2020

Banking & Finance

Customer Analytics

B –TRNSFRMD (Digital Business Transformation Solutions) is happy to announce its partnership with Freshworks. Freshworks is a leading customer and employee engagement company that offers a range of products, from call center and customer support software to HR tools and marketing automation applications. It is the only company to be recognized in three Gartner Magic Quadrants for 2019, from Customer Engagement Platform and Sales Force Automation to IT Service Management.

With increased adoption of Cloud, AI Automation, companies are increasingly looking to adopt next-generation CX platforms that integrate pre-sales and post-sales experiences to provide a single view of the customer journey across channels, events, and data. The Covid-19 pandemic has accelerated investments in integrated solutions that support interactions across digital and real-world channels seamlessly. Increased online customer activity has led to a need for lowering interaction cost through Digital Technology Platforms that provide Low Code Development Platforms, automated workflows, and self-service automation at scale.

Through this pandemic, Enterprises have realized the need for a CX platform that delivers on increased revenue opportunities by integrating customer experience across digital and physical channels while providing operational service agility!

The Freshworks CX Platform unites sales, marketing, and support capabilities into one solution, which leverages an embedded customer data platform for an unprecedented and 360-degree view of the customer throughout their entire journey. It offers predictive lead scoring and qualification, based on a host of signals users can customize to their needs, as well as Slack and Teams integrations, built-in analytics, telephony, and call recording. The solution is built on Neo – a flexible, end-to-end, AI-powered enterprise platform to unify customer experiences, enhance employee productivity and empower an ecosystem of developers and partners. It offers enterprise-grade services with out-of-the-box components; replaces complex, multi-stack legacy platforms with modern, intelligent architecture; and finally, provides business users and developers with powerful low-code building blocks to easily customize their implementation.

This partnership combines the power of Freshworks with the innovative and agile ‘Path-to-Value’ transformation framework that B-TRNSFRMD has pioneered for Digital CX. By combining our Digital Transformation Consulting, process re-engineering, and technology expertise, we are better positioned to help enterprises scale their Freshworks CX implementations successfully for visible business impact. We are excited to bring this capability to our clients and work with them to design, implement and manage full-stack Digital initiatives.

To learn more about how to transition your SaaS Customer Support, Sales Enablement and Service Management operations to a Digital CX model, click to schedule a demo with us.

About Freshworks
Freshworks provides innovative customer and employee engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks SaaS products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has 3,100+ dedicated team members serving our customers throughout the world. For more information visit

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Gans Subramanian

Managing Partner

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