End-to-End Member-Centric Automation

Credit Unions

25%
Increase in
Member
Engagement
20%
Reduction in
Loan Processing
Times
30%
Increase in
Digital Service
Adoption Rates
*Based On Client Scenario

*Based On Client Scenario

Credit Unions Are Losing Up to 20% of Members Due to Service Gaps—Transforming Member Experiences Is Essential for Greater Loyalty and Growth

Neglecting member experience in credit unions can result in decreased loyalty, slower growth, and lost opportunities for long-term engagement.

Fragmented Member Experience

Fragmented Member Experience

Members face inconsistent experiences across various channels, leading to frustration and decreased satisfaction.

Extended Wait Times for Loan Processing

Extended Wait Times for Loan Processing

Lengthy approval processes impact member satisfaction and can deter potential members from choosing a credit union.

Cumbersome Account Opening Process

Cumbersome Account Opening Process

A complex, time-consuming onboarding process hampers the member experience and can lead to abandoned applications.

Limited Proactive Communication

Limited Proactive Communication

Lack of timely follow-ups and proactive outreach leads to missed engagement opportunities and decreased member loyalty.

Inconsistent Staff Support and Expertise

Inconsistent Staff Support and Expertise

Gaps in training or resources result in inconsistent service quality, impacting member trust and satisfaction.

CRM System

Outdated Core and CRM Systems

Legacy systems limit efficiency, hinder data synchronization, and create barriers to delivering seamless member experiences.

Fragmented Customer Journey icon

Fragmented Customer Journey

Poor and inconsistent experiences across different banking channels

Long Wait Times icon

Long Wait Times

Prolonged waits for appointments and during clinic visits.

Data Breaches and Privacy Concerns icon

Inefficient Service Scheduling

Difficulties in efficiently scheduling and rescheduling appointments.

Poor Active Communication icon

Poor Active Communication

Follow-up issues, no callbacks, and high call abandonment.

Inadequate Agent Guidance icon

Inadequate Agent Guidance

Insufficient information or guidance for customer service representatives.

Inefficient IT and CRM Systems icon

Outdated CRM and IT Challenges

Old & complex systems lead to service & data sync issues.

Fragmented Customer Journey icon

Fragmented Customer Journey

Poor and inconsistent experiences across different banking channels

Long Wait Times icon

Long Wait Times

Prolonged waits for appointments and during clinic visits.

Data Breaches and Privacy Concerns icon

Inefficient Service Scheduling

Difficulties in efficiently scheduling and rescheduling appointments.

Poor Active Communication icon

Poor Active Communication

Follow-up issues, no callbacks, and high call abandonment.

Inadequate Agent Guidance icon

Inadequate Agent Guidance

Insufficient information or guidance for customer service representatives.

Inefficient IT and CRM Systems icon

Outdated CRM and IT Challenges

Old & complex systems lead to service & data sync issues.

Enabling Member Experience-Centric Workflows in the Credit Union Sector

Trust in Technology: Transforming Member Experiences in Credit Unions

Goal: Boost member satisfaction and loyalty through AI-driven personalization, streamlined processes, and operational efficiency in credit union services.

Use Cases

  • Personalized Loan Recommendations
  • Automated Loan Processing
  • Member Support Chatbots
  • Account Opening Assistance
  • Fraud Detection and Prevention
  • Member Feedback Analysis
  • Cross-Selling and Up-Selling

Making Life Easy For

  • Credit Union Members
  • Customer Support Team
  • Loan Processing Team
  • Member Services Team

Goal: Drive higher member engagement and satisfaction with data-driven insights, efficiency, and modernization in Credit Union services.

Use cases

  • Member Segmentation & Targeting
  • Automated Document Processing
  • Core Banking System Integration
  • Predictive Analysis for Loan Products
  • Loan and Account Opening Automation
  • Cloud-Based CRM for Member Data Management
  • Personalized Financial Advising
  • Intelligent Support Ticket Routing
  • Enhanced Data Security & Compliance Solutions

Making Life Easy For

  • Members
  • Member Support Teams
  • Loan Processing Teams
  • Financial Advisors

Goal: Maximize operational efficiency and reduce costs through process optimization and innovative technology in credit union services.

Use cases

  • Process Automation for Routine Tasks
  • AI-Driven Credit Risk Assessment
  • Predictive Maintenance for IT Systems
  • Centralized Member Communication Hub
  • Digital Onboarding Solutions
  • Energy-Efficient Branch Operations
  • Membership Tiering and Targeted Offers

Making Life Easy For

  • Credit Union Members
  • Operational Teams
  • IT Staff & Marketing Teams
  • Finance Departments

Goal: Enhance operational efficiency and member engagement through innovative technologies and streamlined processes in credit union services.

Use cases

  • Digital Account Management
  • Workflow Automation for Compliance
  • Integrated Payment Solutions
  • Enhanced Data Analytics for Member Insights
  • Streamlined Dispute Resolution
  • Virtual Financial Advisory Services
  • Gamification of Savings Programs

Making Life Easy For

  • Credit Union Members
  • Compliance and Risk Management Team
  • IT Team & Marketing Team
  • Financial Advisors

Goal: Boost member satisfaction and loyalty through AI-driven personalization, streamlined processes, and operational efficiency in credit union services.

Use Cases

credit union customer service

MAKING LIFE EASY FOR:

Goal: Drive higher member engagement and satisfaction with data-driven insights, efficiency, and modernization in Credit Union services.

Use Cases

credit union customer service

MAKING LIFE EASY FOR:

Goal: Maximize operational efficiency and reduce costs through process optimization and innovative technology in credit union services.

Use Cases

credit union customer service

MAKING LIFE EASY FOR:

Goal: Enhance operational efficiency and member engagement through innovative technologies and streamlined processes in credit union services.

Use Cases

credit union customer service

MAKING LIFE EASY FOR:

Customer experience

Unlock Your Competitive Edge

Transform Member Experience with CX 2.0

Seamless, personalized interactions across all channels await

Solutions for Digital Experience in Credit Unions

Impact business KPIs by harmonizing people, processes, data and technology. Our solutions streamline workflows, accelerate time to value, elevate operational excellence and customer value.

SUCCESS STORY

Transforming CX Across All Channels

Discover how a leading financial services company revolutionized its global customer service with Freshdesk Omnichannel & Twillio. Confronted with the challenges of limited customer communication and workflow inefficiencies, the company, in partnership with B-TRNSFRMD, adopted a comprehensive Omnichannel support strategy.

Key Achievements:

A female employee providing online support by using headset and mic

Claim Your Free CX Platform Assessment

Discover opportunities for value creation:

Our complimentary CX assessment helps customer experience, IT & business leaders identify gaps and align strategies with technology to meet the organization’s unique objectives.

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Gans Subramanian

Managing Partner, B-TRNSFRMD

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Gans Subramanian

Managing Partner, B-TRNSFRMD

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